Illicit Elixirs
Illicit Elixirs is a non-alcoholic beverage designed to support dopamine production (the “happy hormone") using a proprietary blend of amino acids, vitamins, antioxidants, and botanicals. It’s fun, weird, and looks great in your hand. We designed the packaging for their specialty flavor, Bella Thorne’s Naughty Behavior, complete with AR activated cans and illustrations that capture her sexy, kinky, social media powered persona. And with 23.5 million followers on Instagram, it never hurts to make Bella look good.
This work was created while I worked at Colossus Creative Co., collaborators for this project include: Travis Robertson (ECD), Allison Doherty (General Manager of Design), Jessica Ulman (Senior Designer), Ashley Kaiser (Producer & Project Manager).